International Museum of Pasta
International Museum of Pasta

The concept that characterizes this advertising campaign is based on pasta as cultural identity of Italy. Our country is known all around the world for art; there were identified the most important exponents of some literary and artistic fields builders of our culture. The advertising takes Dante (literature), Michelangelo (sculture) and Bernini (architecture) as reference point; for each astists a different genre of pasta has been associated. So as go back to one or more aspects of the artist (Dante - way to the paradise, Michelangelo - hair of the statues, Bernini - baroque art), giving to this the form of a fingerprint. The headline synthesizes the main concept that the poster want comunicate:  Pasta as identity of Italy; so the union of the word “Identity” and “Italy” - Identitaly (In English because the aim is spreading the culture of Italian pasta in foreign countries).

PUBLISHED ON Mar 31, 2016
Project Views 120Appreciations 10Comments 3
BrugolovaApr 13, 2016 07:12PMSbo! Grande!

Thomas C. ClarkApr 05, 2016 08:36PMImpressive!
davidetrevisanApr 08, 2016 01:38PMThank you!

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